In the dynamic and fast-paced world of specialised travel, TAG has cemented itself as aleader and game-changer. Since its inception in 2013, TAG has been working to revolutionise the sector and alleviate the stress and complexity of travel. Under Shane Barr’s leadership, it has set new service standards and sparked innovation across Australia and beyond.
Whether it’s arranging travel and accommodation for a touring band, film production crew, corporation, or a family holiday, TAG has developed a global reputation for high-quality, bespoke service. This track record has seen TAG become the go-to agency for nearly 80% of Australia’s live music industry transactions.
We spoke to Managing Director Shane Barr about TAG’s journey and the instrumental role Nexia has played in their success.
Since its establishment, TAG Australia has been on a mission to transform the travel market landscape, focusing on elevating service standards specifically tailored to the entertainment sector.
Shane’s vision was clear: to not just participate in the market, but to lead it by offering unparalleled and unwavering services.
“Our operation is global. We don’t just book travel; we provide a seamless, secure experience, emphasising our clients’ privacy and time.
“This global approach, coupled with TAG’s commitment to data security and efficiency, particularly in being General Data Protection Regulation (GDPR) compliant, distinguishes TAG from other travel companies.
The relationship between TAG and Nexia began shortly after TAG’s launch in Australia, a partnership that Shane describes as pivotal for TAG’s growth and operational excellence.
“We’ve been working with Nexia for ten years now, having initially been introduced by our lawyers. Since then, we’ve developed a relationship based on trust, transparency, and mutual respect – three cornerstones that allow us to have absolute confidence in one another,” Shane says.
TAG sought more than a service provider; they sought a partner to grow and adapt with them. Nexia has been that partner, supporting TAG’s expansion from a modest team of three to a robust workforce of over 100.
Shane attributes a significant part of TAG’s operational security to Nexia’s financial advice and support, providing a peace of mind that is, in his words, “invaluable.”
Reflecting on key moments where Nexia’s expertise was pivotal, Shane highlights the complexities of TAG’s global expansion, including navigating international tax laws and transfer pricing.
“When we were navigating international tax laws and transfer pricing—it was Nexia’s global network that ensured we remained compliant and competitive.
“Whether we’re dealing with tax advice, or a complex M&A transaction, Nexia’s team is always there, providing the insights and support we need, exactly when we need it,” Shane says.
“Our partnership with Nexia has been about more than just financial services; it’s been about building a foundation for global success.
“Their support has been pivotal at every stage of our growth, helping us navigate new markets and opportunities with confidence.”
